Under the guise of the Corn Refiners Association, Big Corn is undergoing a multi-million dollar advertisement campaign with the goal of rebranding high fructose corn syrup as corn sugar.
The only problem is, high fructose corn syrup isn’t a brand, and giving it a different name on the ingredients label is deceptive and perhaps illegal.
Although the name change has not been approved by the FDA, companies like Cargill and ADM have already included the switch in national media advertising campaigns.
High fructose corn syrup could be found in almost every kitchen product before the public picked up on its unhealthiness and weight-gaining effects. Shoppers are explicitly avoiding products whose ingredients contain the syrup, so Big Corn companies have started a campaign to rename the syrup under the more friendly name ‘corn sugar’ to deceive shoppers into buying their products.
Calling it what it isn’t
There has been a lot of attention in the news this week of naming foods what they are not. For instance, it was recently decided by school lunch directors that pizza is a vegetable.
That is in addition to this ridiculous claim that high fructose corn syrup is corn sugar. What’s the next food to be renamed for corporate interest?